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Freedom rises up through you
You catch the smell of the forest
The air of excitement builds
Your smiling …
You turn your first crank
Give the suspension a bounce
Pop into your first trail
All that was, is now nothing …
You CONNECT
You RIDE
You LIVE
– Rob.B Lowe (Founder)
connect, ride, live
community activation
dirtplay is more than just a business, it is a movement. Our Mission is to activate our communities through the shared passion of mountain bikes.
NO matter where in life you are the mountain bike will guide your path
Family
Our Values
Our customer.
Our suppliers
Our team
You all are part of OUR FAMILY
A customer smiles, we all smile.
When you win, we win.
When we win, you win.
Our business is firmly focused on raising the quality of life with every person our brand reaches.
We take care.
Environment
Our Values
Our responsibility.
Our opportunity.
Our standards.
Eliminating waste is not just something we do as good business sense, it is our contribution to ensuring a health future to enjoy. Without the land, we have know trails.
Our business will be 100% environmentally responsible – right down to the coffee cup, types of packing tape etc.
Pioneers
Our Values
Innovation is the heartbeat of a business. That drive and thinking to stay ahead of competitors, to keep your edge. Yes, we will embrace this and more we will build the spirit of pioneership in our team ie. having an environment we every idea is great idea until we figure out that it may not be.
Drawing from all the uniqueness of every person our business reaches – especially hearing from customers.
